What is it: The secret to making eyes stand out is all about definition. This unique gel-based pencil delivers richly pigmented color and precision lining with up to 12 hours of waterproof wear. The best part? A twist-up design lets you apply on the go, while a built-in sharpener ensures the most precise application every time.

Who is it for: Women who want an ultra precise eye liner look that’s smudge-resistant and fade-proof.

Why is it different: The perfect combination of waxes and emollients imparts intense, super-saturated color that doesn’t flake and stays color true all day—for up to 12 hours of waterproof wear. Plus, its silky-soft and creamy texture gives it a lightweight, comfortable feel without tugging or pulling.

How to use it: Apply as close to the lash line as possible and line the entire length of the lid.